Overall goal

To leave the visual world in a better state than I found it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Market sector

Given my position as an emerging artist, I've decided to focus on the private sector and individual collectors.  I already have a small base of buyers and followers and my intention is to build on this network.  In the meantime, while I will continue to review the many possibilities as they arise, I don't intend to devote much time and energy to making submissions in response to open calls issued by the public sector.

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Art work

I will continue as a multi-media artist with a focus on the creative idea first, then expression via the most appropriate media.  I expect to continue to sell relatively few 3D sculptural works at higher prices, and affordable 2D works rather more numerously.  However I see these as synergistic, with the larger pieces setting a context for the smaller ones.  Limited edition prints will also play a role.

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Artists At Home and W4 Art Group

I am a member of 'Artists At Home' (AAH) and have sold over 100 works during the June 2018 and 2019 shows.  I have joined the new W4 Art Group whose second exhibition is planned for this autumn.

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Online 

My main objective is to build business online.  The growth of internet sales of art was already rapid pre-Covid and the lockdown has accelerated the trend.  I have been on SaatchiArt since it started but have never used it as a sales site, but I will do in future.  This June AAH will be online-only and I will be exhibiting again.  I have been establishing my presence on Instagram @hamishpringleartist with a view to selling direct through this channel too.

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Gallery representation

My strategy is to build a reputation and online sales first.  Once I've created a following, then I will explore the commercial gallery sector.

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Professional development

Having benefited from the seminar series on social media for artists at Wimbledon conducted by Hana Jay Klokner, I built on this by taking an online course on using Instagram by Martha May Ronson.  On the basis of that, and a sample Masterclass, I signed up for her six-month course 'Sell Your Art Online', which starts on 15th June.  This comprises modules on digital marketing for visual artists covering positioning, presentation, and promotion, templates, and resources.  There's also a private Facebook group, group coaching via Zoom and ongoing advice and support.

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Studio

I have considered renting a studio space and signed up for ACAVA to get on their waiting list.  However, depending on size and area, current offers including license and utilities cost from about £10 per square foot per year in Colchester, to £15 in Wembley and up to £19.74 in Wimbledon.  This amounts to £2,800 to £7,800 per year and means significant art sales are required just to cover the studio expenses and before the cost of materials.  Fortunately I have a small room to work in at home and can expand temporarily into other spaces in the house to fabricate large works.  If specialist skills or machinery are required then I will sub-contract them as I have done in the past.  So  I won't be renting a space until I can demonstrate the sales to justify it.  I appreciate that in not having a traditional studio for visits I may be lacking an element of credibility in the eyes of some collectors, curators, and gallerists.  However I hope that the significant acceleration of the online art world will mitigate this over time.