Overall goal

To leave the visual world in a better state than I found it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Market sector

Given my position as an emerging artist, I've decided to focus on the private sector and individual collectors.  I already have a small base of buyers and followers and my intention is to build on this network.  In the meantime, while I will continue to review the many possibilities as they arise, I don't intend to devote much time and energy to making submissions in response to open calls issued by the public sector.

Art work

I will continue as a multi-media artist with a focus on the creative idea first, then expression via the most appropriate media.  I expect to continue to sell relatively few 3D sculptural works at higher prices, and affordable 2D works rather more numerously.  However I see these as synergistic, with the larger pieces setting a context for the smaller ones.  Limited edition prints will also play a role.

Artists At Home and W4 Art Group

I am a member of 'Artists At Home' (AAH) and have sold over 100 works during the June 2018 and 2019 shows.  I have joined the new W4 Art Group whose second exhibition is planned for this autumn.

Online 

My main objective is to build business online.  The growth of internet sales of art was already rapid pre-Covid and the lockdown has accelerated the trend.  I have been on SaatchiArt since it started but have never used it as a sales site, but I will do in future.  This June AAH will be online-only and I will be exhibiting again.  I have been establishing my presence on Instagram @hamishpringleartist with a view to selling direct through this channel too.

Gallery representation

My strategy is to build a reputation and online sales first.  Once I've created a following, then I will explore the commercial gallery sector.

Professional development

Having benefited from the seminar series on social media for artists at Wimbledon conducted by Hana Jay Klokner, I built on this by taking an online course on using Instagram by Martha May Ronson.  On the basis of that, and a sample Masterclass, I signed up for her six-month course 'Sell Your Art Online', which starts on 15th June.  This comprises modules on digital marketing for visual artists covering positioning, presentation, and promotion, templates, and resources.  There's also a private Facebook group, group coaching via Zoom and ongoing advice and support.

Studio

I have considered renting a studio space and signed up for ACAVA to get on their waiting list.  However, depending on size and area, current offers including license and utilities cost from about £10 per square foot per year in Colchester, to £15 in Wembley and up to £19.74 in Wimbledon.  This amounts to £2,800 to £7,800 per year and means significant art sales are required just to cover the studio expenses and before the cost of materials.  Fortunately I have a small room to work in at home and can expand temporarily into other spaces in the house to fabricate large works.  If specialist skills or machinery are required then I will sub-contract them as I have done in the past.  So  I won't be renting a space until I can demonstrate the sales to justify it.  I appreciate that in not having a traditional studio for visits I may be lacking an element of credibility in the eyes of some collectors, curators, and gallerists.  However I hope that the significant acceleration of the online art world will mitigate this over time.